Story ideas—the fuel
that drives journalism
Story ideas—the fuel that drives journalism
Media insiders
Our journalists are your key to unlocking newsroom doors
Guided by decades in major metropolitan newsrooms, our career journalists develop story ideas that enhance your ability to earn media coverage and elevate your credibility and trust.
Because we speak the language of executive producers and assignment editors, we position you as an invaluable, camera-ready expert source.
Best of all, our strategic outreach is performance-based. Your business secures a decisive marketplace advantage because you only compensate us when we secure your news coverage.
Company News
Your unique new services, product launches, key hires, and community involvement all serve as compelling news hooks for local and national outlets.
Industry News
Local and national media outlets regularly rely on experts to explain market disruption and emerging trends.
Personal Achievements
Extraordinary professional milestones and personal triumphs earn valuable coverage by humanizing your brand through the power of human-interest storytelling.
Breaking News
When news breaks, media outlets seek expert sources to provide critical insights, context, and verification to help audiences make sense of complex breaking news and unfolding stories.
Newsworthy by design
Newsrooms crave timely hooks and targeted tips
Our substantial journalism experience provides valuable insight into the types of stories that appeal to newsrooms. Success factors often include human interest, timeliness, and clear relevance to a local or national audience.
While we use proven strategies to maximize your reach, final editorial decisions remain with each media outlet.
Newsroom contacts across
the nation
We utilize a nationwide, real-time database of verified newsroom decision-makers and reporter biographies in every media market. This enables us to pinpoint the specific journalists most likely to find your story newsworthy.
Our expertise
- Pitching story ideas to newsrooms
- Earned media strategies
- Press release writing
- Media training
- Creating journalistic content
- Crisis communications
Amplify your
media placements
- Your website
- Social media
- Email newsletters
- Digital brochures
- Conferences and trade shows
- Office waiting areas and internal communications